Quality, quality, quality – Premium Handmade Chocolates – Why Quality and Ethics Matter
Why Our Premium Handmade Chocolates Stand Out in a World of Shrinking Quality
I made the decision to take my business from side hustle to a full time role in January 2024. It was pretty scary setting up luxury chocolate business given that in the middle of a cost of living, when cocoa has doubled in price and when many chocolate businesses were being closed. I’d originally thought my business would be my sunset career, not ready to totally retire but doing something I really love. I could never have expected the early growth there was so it’s full time plus business but it’s a dream come true.
What Makes Truly Luxury Chocolate?
A lot of small chocolatiers describe their products as luxury but is it really? They may use a reasonable quality chocolate but then put cheap, low quality high street products on top. We know that the high street brands have reduced the quality and size of their products. We’ve seen the effect of ‘shrinkflation’ over a long period. For those of us at a certain age you’ll know how big the tubs of Quality Street used to be and the Crème Egg. This has often gone hand in hand with increased use of cheaper ingredients, if you take Dairy Milk for example there’s insufficient chocolate in their to be called chocolate. The milky bar contains no chocolate whatsoever. We’re seeing a reduction of cocoa butter being replaced with vegetable or palm oil (which is another pet peeve given sustainability factors). Even those big chocolate businesses found on the high street are compromising their quality with cheaper ingredients and you can tell.
We set out from the very beginning to retain premium, quality ingredients that are ethically sourced regardless of market factors. As a child brought up in the new age of computing I studied computer studies and one of the terms, still used today is ‘Garbage in Garbage out’ . That exists in producing of any foods.
Premium Handmade Chocolates Begin with Premium Ingredients
When we talk about the quality ingredients, we refer to the freshness, purity, and authenticity of the components used in cooking. These are ingredients that elevate food through their natural attributes, unhindered by excessive processing, artificial additives, or neglectful sourcing. Often that means sourcing ingredients from their native lands. For example our chocolate is Fino de Aroma (internationally classified as top 6-7% in the world), our vanilla is Madagascan and our salt is from Maldon.
Passion, Craftsmanship & Care in Every Chocolate
As artisan makers wanted to make the very best chocolates we could. This means bringing unparalleled quality through premium ingredients and the passion, creativity and precision into our chocolates. Yes this does mean our prices are higher than others but you will definitely taste the difference.
Ready to Taste the Difference?
Discover our range of premium handmade chocolates today — crafted with ethically sourced ingredients and a true passion for quality.
Your next favourite indulgence is just a click away!